Privacy Policy

This Privacy Policy explains how KreamEdge (“we”, “us”) collects and processes personal data when you visit kreamedge.com (the “Website”). KreamEdge publishes systematic strategy backtests and market analytics for informational and educational purposes only. The Website does not sell financial services and does not provide personalised investment advice.

1) Data controller

Controller: KreamEdge (anonymous editorial brand)
Contact: contact@kreamedge.com
Hosting: The Website is hosted in the European Union.

2) What data we collect

A) When you contact us

The Website does not currently host a contact form. To reach us, you can use one of the community channels listed on the community page (Telegram, Discord, X/Twitter) or send an email to contact@kreamedge.com. If you email us, we receive whatever information you choose to send (name, email address, message content).

B) When you leave a comment on a blog post

If you leave a comment, we collect the data shown in the comment form (typically name, email, optional website, comment content) plus your IP address and browser user-agent for spam and abuse prevention. Anonymous handles are allowed.

C) When you browse the Website

Like most websites, we (and our hosting provider) process limited technical data in server logs: IP address, device/browser information, pages viewed, timestamps, referrer URLs. This data is used for security, troubleshooting and performance.

D) Third-party platforms (X/Twitter, Telegram, Discord)

The Website links to third-party platforms — X/Twitter, Telegram, Discord — for our community channels. If you click these links and use those services, the platforms process your data under their own privacy policies. We do not control those platforms.

3) Analytics and advertising

The Website currently uses the following measurement and advertising services:

  • Google Analytics 4 (via Google Site Kit) — measures aggregate audience and page-view metrics. Google processes data on Google infrastructure.
  • Google AdSense — may display third-party advertising on the Website and uses cookies for ad delivery and measurement. AdSense may collect identifiers and may serve personalised ads depending on your settings at Google.
  • Google PageSpeed Insights (via Google Site Kit) — performance measurement.
  • WP Statistics — self-hosted audience analytics. Data stays on our server.

You can opt out of Google personalised advertising at adssettings.google.com, manage Google Analytics tracking via the Google Analytics opt-out add-on, and control cookies through your browser settings.

4) Why we process your data (purposes)

  • Respond to messages sent to contact@kreamedge.com
  • Publish and moderate comments (and prevent spam/abuse)
  • Measure audience and page performance (analytics)
  • Display third-party advertising (AdSense, if active)
  • Secure the Website (fraud prevention, incident detection)
  • Comply with legal obligations (where applicable)

5) Legal bases (GDPR)

  • Consent — for non-essential cookies, including analytics and advertising cookies.
  • Legitimate interests — Website security, preventing abuse, ensuring service continuity.
  • Performance of a contract / pre-contract steps — if you ask us a specific question by email.
  • Legal obligation — where applicable.

6) Cookies

Essential cookies are required for the Website to function (security, session-related features).

Analytics and advertising cookies are set by Google Analytics 4 and Google AdSense (see section 3). These cookies typically last from a session up to 24 months depending on the service.

Comment cookies — if you leave a comment, you can choose to save your name/email/website in cookies “for the next time”. These cookies typically last up to 12 months.

You can control cookies through your browser settings. Blocking some cookies may affect site functionality.

7) Who receives your data (processors / recipients)

  • Our hosting provider (EU-based; infrastructure and logs)
  • Google (Analytics 4, AdSense, PageSpeed Insights, Site Kit) — see section 3
  • Anti-spam / security tooling active on the Website

We do not sell personal data.

8) International data transfers

Some service providers — Google in particular — process data outside the EU/EEA. Where required, we rely on appropriate safeguards (e.g. Standard Contractual Clauses and the EU–US Data Privacy Framework).

9) Retention periods

  • Email contact: typically up to 24 months after the last exchange, unless needed longer for legal reasons.
  • Comments: as long as the comment remains published, unless you request deletion (where feasible).
  • Server logs: typically from a few days to 12 months, depending on hosting configuration.
  • Analytics & advertising data: retained according to the provider’s policies (Google).

10) Security

We use reasonable technical and organizational measures to protect the Website and limit unauthorised access, alteration, disclosure, or destruction of data. No system is 100% secure.

11) Your rights (EEA / UK GDPR)

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure (“right to be forgotten”)
  • Restrict processing
  • Object to processing (where based on legitimate interests)
  • Data portability (where applicable)
  • Withdraw consent at any time (where processing is based on consent)

To exercise these rights, email contact@kreamedge.com.

12) Complaints

You can lodge a complaint with your local data protection authority in the EU/EEA (for example the CNIL in France).

13) Children

The Website is not intended for children under 16. If you believe a child has provided personal data, contact us to request deletion.

14) Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date will be revised accordingly.